Join the team: Signal Caller launches today

Good morning!

First, thank you for being a Mix Tape subscriber. It means a lot to me.

I’m starting a second newsletter experiment, and I’d love for you to join us.

Later today I’ll launch Signal Caller, a daily email breaking down sports media and communications strategy.

Today’s edition, “Raiders of the Lonely Ark,” looks at the messaging challenges the Las Vegas Raiders face as they open the extravagant new Allegiant Stadium.

With no fans allowed inside.

During a pandemic.

In an economic crisis.

With wildfires looming outside.

Other than that, it’s smooth sailing for this stadium unveiling.

Anyway, I’d love to have you on the Signal Caller team. We’re going to have some fun and learn a little bit, too.

You can subscribe here.

Thanks,

Matt