The macro rhythm of writing
Do you pay attention to the “macro rhythm” of your writing?
Writing’s micro rhythm is about varying sentence length and flow within a paragraph. And making word choices that propel a piece forward from beat to beat.
But the macro rhythm of a piece tells its own story.
Macro rhythm is what you first see and feel when you scan a piece of writing online. The bullets, subheads, bold text, paragraph lengths—all are individual clues that set the first impression for a piece.
The reader can quickly discern whether a piece is:
High tempo: short bursts of tight paragraphs and single sentences.
A slower and more exploratory experience: with long and descriptive paragraphs.
A regimented, super-organized list: with bullets and clear and concise subheadlines.
Or maybe the piece is a wild ride—a gear-shifting cacophony of all those beats.
Alex Garcia wrote a thread with 13 lessons gleaned from Apple marketing copy. Here he writes about the macro rhythm:
Readers scan your work before they dive in.
What’s the instant impression your writing delivers?
That’s the macro rhythm.